Principles of design Have you ever wondered what the principles were behind a great design? We’ll look at the seven principles that apply to classic and digital design, and how to harness them in your own work. What are the Principles of Design? Classic and digital designers alike harness the principles of design to shape their work, building on top of the elements of design to give cohesion to their pieces. When used successfully, these principles have the ability to transform designs, both aesthetically and in terms of performance. Unity Unity is a force operating within a design that gives it the appearance of oneness or resolution. This ensures no single part is more important than the other. Author of The Elements of Graphic Design Alex White explains, “To achieve visual unity is the main goal of graphic design. When all elements are in agreement, a design is considered unified.” Using design elements to apply unity to your work is a strong way to bring a brand concept to li
