Mishuk Chowdhury

  Principles of design Have you ever wondered what the principles were behind a great design? We’ll look at the seven principles that apply to classic and digital design, and how to harness them in your own work. What are the Principles of Design? Classic and digital designers alike harness the principles of design to shape their work, building on top of the  elements of design  to give cohesion to their pieces. When used successfully, these principles have the ability to transform designs, both aesthetically and in terms of performance. Unity Unity is a force operating within a design that gives it the appearance of oneness or resolution. This ensures no single part is more important than the other. Author of  The Elements of Graphic Design  Alex White explains, “To achieve visual unity is the main goal of graphic design. When all elements are in agreement, a design is considered unified.” Using design elements to apply unity to your work is a strong way to bring a brand concept to li

  The fundamentals of understanding color theory olor theory is both the science and art of using color. It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other. Color theory also involves the messages colors communicate; and the methods used to replicate color. In color theory, colors are organized on a color wheel and grouped into 3 categories: primary colors, secondary colors and tertiary colors. More on that later. Via unsplash So why should you care about color theory as an entrepreneur? Why can’t you just slap some red on your packaging and be done with it? It worked for Coke, right? Color theory will help you build your brand. And that will help you get more sales. Let’s see how it all works. Understanding color – People decide whether or not they like a product in 90 seconds or less. 90% of that decision is based solely on color.  Color is perception. Our eyes see something (the sky, for example), and data sent from our